Columbia, Alabama, September 12, 2025
News Summary
The Columbia High School football team is facing its 95-game losing streak after a recent loss to Hartselle. This streak started in 2015 and marks a troubling time for the team’s history. Gatorade has stepped in to assist the players with personalized hydration recommendations and mentorship opportunities. Coach Sammie Coates emphasizes the importance of discipline and teamwork as they seek to overcome these challenges. The team’s upcoming games can be followed via streaming on NFHS Network.
Columbia, Alabama – The Columbia High School football team has set an unfortunate record with a 95-game losing streak following their most recent defeat against Hartselle, where they lost 63-0. The team’s streak has not seen a victory since 2015, marking a challenging period in the school’s sports history.
In an effort to support the team amidst these difficulties, Gatorade is partnering with Columbia High School, offering valuable resources to help improve player performance and hydration. The company is facilitating access to the Gatorade Sports Science Institute, where each player’s sweat will be tested to tailor personalized hydration recommendations based on their individual profiles. This approach aims to enhance physical readiness and recovery.
Alongside personalized hydration, the Columbia football team will receive a full season supply of Gatorade sideline equipment and products to improve their game-day experience. More than just nutrition, the team will also benefit from mentorship opportunities with professional athletes, including Detroit Lions defensive end Aidan Hutchinson, whose experiences can provide motivation and valuable lessons in overcoming adversity.
Head Coach Sammie Coates highlighted the significance of discipline, belief, and teamwork as they navigate this challenging journey. He emphasizes the team’s commitment to continuing to work hard despite the setbacks, fostering a culture of resilience among the players.
In addition to physical support, the team’s story will be documented in a series titled “All the Reasons Not to Quit – The Columbia HS Story,” produced by NFL Films in collaboration with Gatorade, set to debut later this fall. This documentary aims to showcase the determination and struggles faced by the players as they persevere through their circumstances.
Football enthusiasts can follow the Columbia team’s journey as their games are now being streamed live through the NFHS Network, available on various devices, including mobile apps and smart TV apps. The team’s next game will take place on the road against Callaway High School on Thursday, September 11, at 7 p.m. ET, and scores along with updates for high school football in the Midlands can be tracked on social media or via the WLTX 19 app. Additionally, full coverage and highlights of high school football will be broadcast every Friday at 11 p.m.
As the Columbia High School football team continues to face challenges, support from organizations like Gatorade and the mentorship from established athletes are steps aimed at breaking the ongoing losing streak and fostering a culture of hope and resilience within the team.
FAQ
What is the current losing streak of the Columbia High School football team?
The Columbia High School football team is currently on a 95-game losing streak, which began in 2015.
What support is Gatorade providing to the Columbia High School football team?
Gatorade is offering resources such as access to the Gatorade Sports Science Institute for personalized hydration recommendations and a full season supply of sideline equipment and products.
When is the next game for Columbia High School football team?
The Columbia football team is scheduled to play against Callaway High School on Thursday, September 11, at 7 p.m. ET.
How can fans follow the Columbia football team’s games?
Fans can stream the games live through the NFHS Network and follow updates on social media or via the WLTX 19 app.
Key Features
| Feature | Details |
|---|---|
| Losing Streak | 95 consecutive games since 2015 |
| Support from Gatorade | Access to Gatorade Sports Science Institute and hydration recommendations |
| Season Supply | Full sideline equipment and products provided |
| Mentorship | Connections to professional athlete Aidan Hutchinson for guidance |
| Upcoming Game | Against Callaway High School on September 11 at 7 p.m. ET |
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Additional Resources
- USA Today: Columbia vs Callaway High School Football
- Today: Columbia Eagles Losing Streak
- AL.com: Hartselle Extends Columbia’s Losing Streak
- MaxPreps: Longest Losing Streak in High School Football
- Wikipedia: High School Football
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